This article delves into the evolving concept of beauty in Shanghai, exploring how the city's unique blend of tradition and modernity has shaped its style over the decades. From the opulent elegance of the 1920s to the cutting-edge fashion of today, Shanghai remains a beacon of style and beauty in China and beyond.


Shanghai, a city that has long been synonymous with elegance and sophistication, has undergone a remarkable transformation in its perception and practice of beauty. This evolution is not just a reflection of changing aesthetics but also a testament to the city's dynamic cultural and social fabric. From the glamorous days of the French Concession to the modern metropolis it is today, Shanghai's style has continuously adapted and thrived, setting trends that influence not only China but the world.

In the early 20th century, Shanghai was known as the Paris of the East, a nickname that highlighted its cosmopolitan nature and the opulent lifestyle of its residents. The city was a melting pot of cultures, with influences from Western Europe, Japan, and beyond. This cultural fusion was evident in the fashion choices of the time, where women donned qipao, traditional Chinese dresses, adorned with intricate embroidery and Western-style embellishments. These garments were a perfect blend of East and West, symbolizing the harmonious coexistence of different cultures in Shanghai.

The 1920s and 1930s were particularly significant in shaping Shanghai's style. The city was a hub for fashion, with numerous boutiques and department stores catering to the tastes of its affluent population. The qipao evolved during this period, becoming more form-fitting and incorporating elements of Western fashion such as high collars, slits, and Western fabrics. This new style was both elegant and practical, reflecting the modern, independent women of Shanghai who were breaking away from traditional roles.

The beauty standards of the time were also influenced by the burgeoning film industry. Shanghai was home to some of the most iconic movie stars in China, such as Zhou Xuan and Hu Die, who became symbols of beauty and style. Their on-screen personas and off-screen fashion choices set trends that were widely emulated by women across the country. The emphasis on natural beauty, with clear skin, almond-shaped eyes, and a graceful demeanor, became the ideal.
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However, the outbreak of the Second Sino-Japanese War in 1937 marked a turning point for Shanghai. The city's cosmopolitan lifestyle was disrupted, and the focus shifted to survival rather than fashion. Despite these challenges, the spirit of Shanghai's style endured. Women continued to adapt their fashion choices to the changing times, using available materials to crteeabeautiful and functional garments.

After the founding of the People's Republic of China in 1949, Shanghai's style underwent a significant transformation. The qipao, once a symbol of elegance, fell out of favor as the new government promoted more modest and utilitarian clothing. The focus shifted to practicality and equality, with clothing styles becoming more standardized. Beauty standards also changed, emphasizing health and vitality over traditional aesthetics.

The Cultural Revolution (1966-1976) further impacted Shanghai's style and beauty. Fashion was seen as a form of self-expression and was heavily regulated. Traditional clothing and accessories were replaced with uniform styles, and personal adornment was discouraged. Despite these restrictions, the people of Shanghai found ways to express their individuality through subtle details and craftsmanship.
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The late 20th century saw a resurgence of interest in fashion and beauty in Shanghai. As the city began to open up to the world, it experienced a cultural renaissance. The opening of the Shanghai Fashion Week in 1995 marked a new era for the city's fashion industry. Designers from around the globe flocked to Shanghai, and the city became a platform for showcasing innovative and avant-garde styles. The qipao also made a comeback, reimagined with modern fabrics and designs that blended tradition with contemporary fashion.

Today, Shanghai is a global fashion capital, known for its vibrant fashion scene and diverse style influences. The city's beauty standards have become more inclusive and diverse, reflecting the changing demographics and cultural landscape. While traditional beauty ideals still hold sway, there is a growing appreciation for individuality and authenticity.

The rise of social media has also played a significant role in shaping Shanghai's style. Platforms like WeChat and Instagram have become powerful tools for fashion influencers and designers to showcase their work and connect with audiences. This digital age has democratized fashion, allowing anyone to express their style and influence trends.
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Shanghai's beauty scene is not limited to fashion; it also encompasses a wide range of beauty practices and industries. The city is home to numerous beauty salons, spas, and wellness centers that offer a variety of services, from traditional Chinese medicine-based treatments to the latest in Western beauty technology. Skincare, in particular, has become a major focus, with Shanghai's residents placing a high value on maintaining healthy, radiant skin.

The evolution of beauty in Shanghai is a reflection of the city's ability to adapt and thrive in the face of change. From the glamorous days of the French Concession to the modern fashion capital it is today, Shanghai's style has continuously evolved, blending tradition with innovation. The city's beauty standards have also become more inclusive, embracing diversity and individuality.

As Shanghai continues to grow and develop, its style and beauty will undoubtedly continue to evolve. The city's unique blend of tradition and modernity, its vibrant fashion scene, and its diverse population make it a fascinating case study in the evolution of beauty. Whether through fashion, skincare, or other beauty practices, Shanghai remains a beacon of style and sophistication, inspiring people around the world to embrace their own unique beauty.

In conclusion, the evolution of beauty in Shanghai is a testament to the city's rich history and cultural heritage. From the opulent elegance of the past to the cutting-edge fashion of today, Shanghai's style has continuously adapted and thrived, setting trends that influence not only China but the world. As the city looks to the future, its beauty and style will undoubtedly continue to evolve, reflecting the dynamic and ever-changing nature of this iconic metropolis.